Races2U partnered with Street Factory Media to create a spectacular slot car track for Interstate Batteries. As Interstate is one of the primary sponsors of legendary NASCAR driver Kyle Busch, we worked to create an oval track that would allow them to demonstrate their brand in a way that would be fun and exciting for their team building and trade shows. We created a 6’x10′ rolling base built using steel cabinets mounted on a welded frame. This gave the unit a “garage” look and provided ample storage space for Interstate to store promotional materials and decor that will accompany the track as it travels around the country. One of the unique aspects of this track is that we installed a camera system to display the racing in real time similar to a “Jumbotron”, with cameras capturing the action on the track as well as the audience watching the races. Another feature was the vinyl wraps applied to the cars by Street Factory. Their incredible design and fabrication team used designs from current and past Interstate race cars to create miniature replicas that sped down the track. The wraps held up very well under very demanding conditions, and the cars looked none the worse for wear after hours of use and abuse by hundreds of novice racers. They also printed the wrap that adorned the cabinets as well as decorating the track walls and creating a huge logo on the infield. A special thanks to Brian and Ted of Monaco Vintage Motorcars for the use of their knowledge, equipment, and garage in the construction of the track. We really appreciate all your help.
Leave a Reply